Career timeline
Established and led the Product Design practice building a new platform for commodity pricing, forecasting, and cost modelling used by procurement, finance, and sales teams at major food businesses.
My role
Director, Product Design
Sep 2023 — Current
expanamarkets.com

Player-coach at an early-stage start-up — establishing a user-centred design culture that took the team from concept to first dedicated users.
My role
Head of Design
Sep 2021 - Sep 2023


Five years at London agencies including Ogilvy and Wunderman — highly creative work spanning branding, animation, client pitches, websites, digital campaigns, and print.
My role
Senior & Lead Designer
Jan 2007 - Feb 2012
Senior Designer at eBay UK during a period of sustained rapid growth (600k new users a month), driving acquisition through campaigns and product experiments across seller tools, messaging, registration, and promotions.
My role
Senior & Lead Designer
Jan 2004 - Dec 2005







